dessert, although delicious, but not all the time of the year will be someone who likes to eat, which will bring the dessert store business off-season. With the off-season, as operators naturally need to take relevant strategies to do a good job of marketing, so as to allow the store business to get better development. So, how to do a good job off-season off-season marketing?
season limit is the bane of dessert industry, in fact not only is the dessert industry, many industries will be faced with the limitations of the season, we often say the industry off-season. So, how should we change this situation? In the off-season when the dessert industry comes, how do we do marketing? Below, we take a look at how to deal with dessert shop off-season!
said the off-season for dessert, how to do the off-season, marketing is essential; and the business process in the industry not only good business is not good, so the dessert the marketing well, to contact with customers that match your dessert will not short off-season to achieve profit.
said there are several general marketing practices, but how to make your dessert shop to attract customers, let him for marketing and this is the point; so we should pay attention to the following aspects in the adjustment of marketing tactics:
1) the purpose of marketing
a lot of dessert shops do marketing, publicity, but did not achieve the purpose of the end. Do you want to promote the dessert, promote the environment, promote the service, or special dessert or promotional activities?
for different purposes in our marketing must have a key, because the customer is different, you want to put all the customers are attracted to is impossible, so we have a goal, focus on the promotion of the a target for this part of the customer flow. In order to achieve the purpose of dessert shop marketing.
2) marketing should be appropriate
combined with the actual situation of the dessert shop, can not be too blown. Such as: the best in the world, the city’s first such nouns, to meet the actual situation, so that the higher the degree of credit to customers, but also easy to allow customers to accept.
3 marketing research and market analysis must be done before marketing
integrated your dessert shop customer needs and the surrounding similar food and beverage business, analysis of customer needs and mainstream customers, and then targeted to launch your marketing plan, so as to attract customers to different shops.
4) marketing is the root cause of the customer and can attract
therefore need to plan the next step in the management of customers and sweet